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The Signboards and Scenery of Myeong-dong during the 1950s and 60s


    This research is on the characteristics of the signboards in Myeong-dong and the views they created with a focus on the 1950s and 60s.Myeong-dong was the epitome of the modern consumption scene in Kyung-sung during the Japanese occupation, and such characteristics continued until Korea was liberalized, and even after the end of the Korean War. Myeong-dong during the 1950s and 60s was the ground zero of Western culture, and the largest main street. It was often brightly lit late into the night with neon signs.Word spellings on the signboards were highly influenced by loanwords especially from English and French.The signs were as densely packed as the stores, and the words and letters protruded out of or were attached to the exterior of the buildings creating a somewhat chaotic and tangled view.These signboards that embodied the culture trends and regional characteristics of that era played a large role in putting Myeong-dong on the map.

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