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A Study on the Characteristics of Design of Korean Corporate Advertising in 1970’s Daily Newspaper


    The purpose of this study is to examine the socio-cultural background and excavate the design characteristics of Korean corporate advertisement emerged in the 1970s. In the 1970s , the increase in corporate activities increased advertising volume and the advertising quality growth by formation of advertisement organizations and associations. Companies felt the need to recognize the brand in the domestic market. Corporate advertising is developed in such a basis. Through the newspaper advertisement in 1970’s, it is possible to observe the initial form of thevarious representations of the advertising design to provide the company brand characteristics , such as a company message delivery.


Keywords: Corporate advertisement design, 1970’s, newspaper advertisement

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